Search Engine Secrets: Keeping Updated In Your Niche

Thursday, November 3, 2011

By Reed Slidell


One of the search engine secrets that will keep you on top of things is to use Google Alerts. With Google Alerts basically you are able to log in and find a couple of alerts. You have some keywords that you watch. So any time my name or Melbourne SEO services is mentioned on Google and Google indexes something, I'll get an email at the end of the day, here are all the times that your name has been mentioned.

What does this allow me to do? This allows me to get notification and I will see that hey, for example, someone just made a post on his blog about something that I did as an internet marketing consultant or as an search engine optimization specialist. Then what do I do? I will head over to their blog and I make a comment, I engage with the other person. Imagine starting to engage with your users at that level and the other people who are creating content.

Google Alerts is also one of the search engine secrets that I use to track spam keywords from my clients. This makes me see which the porn or Viagra spam comment on their blogs. All you have to do is do a site URL and terms. This shall show you where the site has been indexed. I recommend that you get Google Alerts now if you are still not a user of it. You can use it in so many ways to be updated on what is transpiring in your immediate community and for you to be able to feed back some information to them. This is an excellent way to present yourself as an expert.

What I use at the moment are the search engine tools like Google Reader and Google Alerts. They are means for me to consume all my much-needed information. I keep in touch with my target market through commenting and creating industry podcasts that I post in my sites. 'This Week in Tech' is what I find very helpful about technology.

This is what I learned from Perry Belcher. He shares the idea of using social media to your business' advantage - treating it like the party principle. Social media, these are social places where people are going to gather. You don't want to go there and hard sell people in this social media space. You'll get backlash and that's not what they're there for, it's engaging. With this in mind, I use Twitter for my up to the minute updates.

So I use it as one of my search engine secrets for up to the minute things. I'll take a photo and I'll post it on my Twitter and then that'll get fed through to all of my other web 2.0 things. So that is for up to the minute material. What I'm looking at is free material; if I've got any free books, audios, anything like that I'll post that on Twitter and really soft sell material like what I do with my SEO products. If you're going to do anything on Twitter, it should be really soft sell. You need to give things away, don't sit there and say, hey, here's a new sales letter of mine, whatever.




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