SEO - The Real Truth About Search Engine Optimization in Internet Marketing

Thursday, April 29, 2010

Search Engine Optimization is an online marketing method which develops or increases traffic for a website by improving its ranking in search engine exposure. In general, the more your site is placed in the higher rankings, the better chance of generating more traffic to your site.

SEO is free, unlike SEMs, which have to do with paying companies for rankings and leads - this would be an inconsistent and inefficient way to try and build a business, and you'll be spending a continuous amount - not the opposite way, building a residual income! It's what you put in that rewards you in a greater amount later, not how much you spend.


As a strategy for online marketing, SEO takes into account what people are searching for and how search engines work. In technical terms, website optimizing mainly involves updating information; through HTML and coding to relevant key words, it allows the site to be indexed by search engine activities. For SEO to become successful, it usually requires modifications to the site's HTML source code.

SEO tactics may also be included in the functionality and design of the website. Menus, documents, music, images, video... these are just some aspects of a site that can be coded to optimize search engine traffic. Here are some tips to consider for Search Engine Optimization:

Keyword Research Spend time brainstorming about what your customers would be searching for if they're looking for something your business can provide. Choose keywords that will drive the most relevant traffic of customers to your site. Keep your keywords organized on a spreadsheet for future reference, and update the list as often as possible.

Quality Writing Effective writing providing relevant, credible information on a consistent basis, along with the use of keywords, is absolutely necessary for success in SEO. Relevant news provided through blogs, articles and press releases is a useful way to draw more exposure to your business.

Adaptive Website Maintenance Having the best, efficient and most functional website in the world would be completely useless if customers can't even find it. Be able to adapt to changes in the industry; be open to make changes on your site that will maximize chances of building residual income. Make your website search-engine-friendly.

Having Credible, Quality Incoming Links The number of active websites is enormous and continues to grow exponentially each day. Capitalize on this situation by providing links to your site on other legitimate sites relevant to your business.

This helps maintain credibility and shows the customer that they can trust in your business. Using paid services usually referred to as "link farms" will publish your link on thousands of sites - this will actually cause Google and other search engines to avoid trafficking your site and sometimes ban your site all together!


As you can see, Search Engine Optimization tactics - when used correctly - are truly a necessity when trying to create a legitimate and lucrative internet business. By following these simple tips you'll be on your way to building residual income today!

Jenny Cornejo

Online Success Mentor

I will show you how to successfully build residual income online.

Jenny has been a successful coach and mentor for 5 years. Teaching step by step online success guide and free online marketing strategies. Her passion is helping others to attain personal and financial freedom.

To learn more and take advantage of the free one-on-one mentoring Jenny offers click on build residual income link above.
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