Article Marketing for SEO and Ranking Higher in Google
Sunday, November 6, 2011
Article marketing originally referred to writing articles about the area in which you are active and getting them in magazines and newspapers in order to get your company's name out there and to establish it as a thought leader in the field. While this is still the situation, article marketing is also effective in the field of SEO, especially when it comes to working to rank higher in Google.
Nowadays, SEO agencies use article marketing as one method to get great backlinks to the website they are trying to optimize. Google loves seeing links to webpages and will rank a site higher if it has links to it.
So, now that you understand article marketing, here are some ideas to get you started. First off, you should compile the keywords you want to be found under. Then you should write articles about those keywords and submit them to directories, blogs, and other websites. Make sure that these articles have links to your own website in order to rank higher in Google. Also, you should try your hardest to make sure that these articles all contain helpful, interesting information that people will want to read. You're not just writing to fool a search engine through SEO; every article is a chance to get more people to get interested in your products or services, so it helps to put your best foot forward.
Article marketing is a better chance than many other forms of SEO because of its legitimacy. Unlike buying links or creating massive link exchanges in order to rank higher in Google searches, article marketing is perfectly acceptable under Google's terms of service. Therefore, you will never have to fret about Google ever penalizing you for violating its terms of service.
The one problem with article marketing for SEO is that, in order to get your rank higher in Google, you are going to have to create a great deal of high quality content and do whatever you can to get it placed in highly ranked webpages. Therefore, it could be useful to outsource your article marketing initiative to a SEO agency, who will have the time and resources to write the articles you need.
Nowadays, SEO agencies use article marketing as one method to get great backlinks to the website they are trying to optimize. Google loves seeing links to webpages and will rank a site higher if it has links to it.
So, now that you understand article marketing, here are some ideas to get you started. First off, you should compile the keywords you want to be found under. Then you should write articles about those keywords and submit them to directories, blogs, and other websites. Make sure that these articles have links to your own website in order to rank higher in Google. Also, you should try your hardest to make sure that these articles all contain helpful, interesting information that people will want to read. You're not just writing to fool a search engine through SEO; every article is a chance to get more people to get interested in your products or services, so it helps to put your best foot forward.
Article marketing is a better chance than many other forms of SEO because of its legitimacy. Unlike buying links or creating massive link exchanges in order to rank higher in Google searches, article marketing is perfectly acceptable under Google's terms of service. Therefore, you will never have to fret about Google ever penalizing you for violating its terms of service.
The one problem with article marketing for SEO is that, in order to get your rank higher in Google, you are going to have to create a great deal of high quality content and do whatever you can to get it placed in highly ranked webpages. Therefore, it could be useful to outsource your article marketing initiative to a SEO agency, who will have the time and resources to write the articles you need.
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