Use Long Tail Keywords For SEO Benefits

Thursday, April 5, 2012

By Ali Zeal


Many SEO campaigns often overlook long tail keywords. This is because companies ignore the role of the long tail keywords and their use. It might prove to be a tough task to integrate long tail keywords into web content and articles. Nonetheless, when used correctly, they can increase the site's traffic than a website with several short-targeted keywords. Well, to get the best SEO services, you need to go to a qualified professional. You can choose to hire a professional or a SEO firm. Experienced professionals will provide you with quality services that ensure your website is catchy and presented professionally. It is always good to go to reputable firms who have been offering SEO services for a long time.

What is a Long Tail Keyword?

A long tail keyword is a phrase. Rather than general words, a long tail keyword is a phrase of four or more words. Long tail keywords are usually long, specific search terms that describe a specific concept or thing. Short tail keywords are crucial in SEO; however, they aren't as successful as long tail keywords. Typically websites focus on one general keyword or a set of two keywords.

How To Use Long Tail Keywords for Search Volume

The largest factor in the use of long tail keywords is search volume. Although short or general keywords do increase a search volume for a web site, they're short term. After some time, long tail words and variations of those keywords will ultimately gain search volume visible on the Google Analytics report. Even when visitors attempt to alter the phrase, it still has a higher prospect of increased search volume than a website that doesn't use long tail keywords in any way.

Use Long Tail Keywords for Higher Rankings

It's wise to use major phrases rather than random ones when deciding which long tail keywords to use to achieve higher search engine rankings. This can be done by simply using specific keyword tools that see the popularity of key phrases and match other keywords already used in a website.

How To Use Long Tail Keywords On Your Site

Check the popularity and competition before settling on a long tail keyword to use.. This can be done with the help of tools like Word stream, or Keyword Spy. Find long tail keywords which happen to have low levels of competition.

In a SEO campaign, you shouldn't disregard the value of the long tail keywords and their use. Although short tail keyword will give you search engine traffic and rankings in the short term, long tail keywords boosts traffic and higher rankings over time. This ensures your site stays relevant for a long period, while still gaining higher organic search ratings.




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