Search Engine Optimization Techniques For The Noob
Monday, October 10, 2011
Your website is up and ready and has been uploaded for some time. But then you check it every day and the hits just do not seem to be going in, in fact it is a mere trickle of what you expect. Perhaps now you have decided to do some search engine optimization to solve the problem.
Plenty of engine optimization professionals are out there to make searches hit your site. Some offer their services at very expensive rates. However, with a few hours research and trial and error, one can actually do this on their own.
In optimizing your webpage on your own first you must begin with content keywords. Use plenty of keywords that you feel people search for regarding your niche and use it wherever possible. Even though your site already has meta tags, this is not a guarantee that you will be ranked high in the search engines list. Keywords, pun aside, are the key.
Search engines also require the use of site maps. Once your website has a text based site map for all its links and web pages within, the search engines will have an easier time to index them and find them. A good site map is also a key to getting high search engine rankings.
Next the use of flash and flash animation should be lessened as much as possible. Flash is great for making a good looking site but it does use embedded text. This embedded text cannot be read by search engines and therefore even though the embedded text is keyword rich it cannot help you gain rankings.
And finally try to get inbound links to the site you have. Links coming from higher ranked sites generate great traffic. Likewise your posts on forums and blogs, with the sufficient content and keyword rich articles and back links will be of tremendous help. All in all search engine optimization can be done by you without using too much outside help and cost.
Plenty of engine optimization professionals are out there to make searches hit your site. Some offer their services at very expensive rates. However, with a few hours research and trial and error, one can actually do this on their own.
In optimizing your webpage on your own first you must begin with content keywords. Use plenty of keywords that you feel people search for regarding your niche and use it wherever possible. Even though your site already has meta tags, this is not a guarantee that you will be ranked high in the search engines list. Keywords, pun aside, are the key.
Search engines also require the use of site maps. Once your website has a text based site map for all its links and web pages within, the search engines will have an easier time to index them and find them. A good site map is also a key to getting high search engine rankings.
Next the use of flash and flash animation should be lessened as much as possible. Flash is great for making a good looking site but it does use embedded text. This embedded text cannot be read by search engines and therefore even though the embedded text is keyword rich it cannot help you gain rankings.
And finally try to get inbound links to the site you have. Links coming from higher ranked sites generate great traffic. Likewise your posts on forums and blogs, with the sufficient content and keyword rich articles and back links will be of tremendous help. All in all search engine optimization can be done by you without using too much outside help and cost.
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