Real Search Engine Optimization Secrets Which Produce You Endless Flood Of Traffic

A fortnight back, I was present at an SEM seminar in which the presenter tried to provide proof that using an SEO consulting service would deliver increasing value. He meant that in time the gap between the cost of his services and your sales would open up so that SEO became increasingly profitable.

Naturally, his selling point was that it might sensibly be an excellent investment for you to use his company. Though, with small business training you could learn the way to do it by yourself.

Perpetuating the Mythology

The presenter showed us an especially convincing graph. His example was a business just starting out with search engine optimisation and hiring an SEO agency. He set out the agency cost to the prospect at $1000 per month for 12 months. On his graph, this showed up as a straight line.

Now he graphed out the sales that would result from this SEO work, i.e., getting the customer's website ranked on Google's first page. Initially, sales income was zero. Within three months, the 2 lines on the graph had met. Then, sales income started and continued to rise well above the static cost line. Proof: great SEO scalability and rising profits.

But he didn't end there. He argued that once his SEO consultancy service had established the website in the top rankings, the client could start cutting her expenditure on SEO. So , the straight cost line would fall while sales continued to rise or at a minimum remained stable. Thus, a professionally run SEO strategy could turn out to be significantly more scalable.

Now For SEO in Practice

Of course, this is possible if you have big bucks and/or a major brand. But it is unrealistic for the average business. That's especially true where budgets are tight and where markets are highly competitive. Getting top rankings for good keywords is rarely simple. And even if you could spend the serious cash there's still no certainty that with SEO you would ever make first page rankings, let alone stay there.

In fact , the possibility is that hisselected client could have spent her $12,000 and got little or nothing in results.

What's more, the first page itself isn't really enough. You actually need to rank in the top 3. In general, these grab around 2/3rds of clicks, with #1 getting more than 40%.

The true situation for most firms just launching SEO, even though they are paying an agency, is should they do get first page rankings it's likely to be for the low volume, less competitive keywords. And to acquire that essential high end could be a long and slog.

So , getting high volume sales from an SEO consulting service could be a limited and certainly long term prospect. Before purchasing SEO consuting services. bear all this in mind.